It’s no secret that Google is on the hunt for the next big opportunity. It isn’t just for their employees either; Google is a company that wants to control their own destiny so that they can better serve the people who trust them with our data. In the past few weeks, there’s been a lot of talk about Google entering the crypto world. For those who aren’t aware, we’re currently in the midst of a crypto boom.
As a result, digital currencies have become ubiquitous and there are many crypto projects out there looking to tap into this opportunity. Most crypto-related rumors revolve around Google acquiring a crypto company. For example, it’s been speculated that Google formed an internal crypto division called Google Crypto. Of course, that’s not the only way they’re entering the crypto world. Below, we discuss some of the ways that Google plans to integrate itself into the crypto world.
Sundar Pichai, Google’s CEO, discussed the company’s interest in blockchain technology during its earnings call. He noted that it has the potential to transform the way people work and live. Google is making significant headway in the crypto space due to the increasing adoption of disintermediated transactions.
Google’s CEO noted that blockchain could be used to improve web3 innovations. Additionally, he said that the company would like to support blockchain solutions being developed. A blockchain-based business will be able to use the company’s cloud computing services. In addition, it is exploring the possibility of introducing non-fungible cryptocurrencies (NFTs) to its web platform.
Several tech firms have already adopted web3 technology, prompting the company to adopt it as well. In 2018, Google co-founder Sergey Brin noted that the company has not been able to keep up with other companies in terms of being on the cutting edge of blockchain technology.
Coincident with the company’s announcement, web3 innovations are rapidly gaining traction, as is the popularity of cryptocurrencies. Furthermore, blockchain technology is expected to transform the way people pay for artistic content.
Google recently explained how blockchain companies can host their nodes on its cloud services. A distributed-ledger company can leverage its secure and sustainable infrastructure to scale its business with the services it provides.
The services will facilitate the validation of digital assets and the transfer of information. However, cryptocurrency enthusiasts claim that Google Cloud’s implementation of blockchain technology is not a decentralized network because it involves maintaining all of the network’s nodes.
NFTs
Google responded by announcing that it plans to integrate non-fungible cryptocurrencies (NFTs) into its YouTube platform. Susan Wojcicki, the company’s CEO, emphasizes the company’s commitment to helping creators capitalize on emerging technologies.
Wojcicki noted that YouTube is currently drawing inspiration from web3 innovation. It is also looking into the possibility of integrating non-fungible cryptocurrencies into its platform. Web2 companies would be able to expand their reach and attract consumers with the introduction of non-fungible cryptocurrencies to YouTube, according to Stephen Tse, the co-founder of web3 innovation company Harmony One.
Cryptocurrencies
Google Cloud has noted that it is considering incorporating cryptocurrency into its payment platform. Bitcoin and Ethereum, the world’s leading cryptocurrencies, interpreted this as a positive sign.
In a statement, the company stated that it would support the full history of major cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin. Cryptocurrency prices increased as a result of the news.
The company’s president of commerce, Bill Ready, stated that the company is still working on new methods for handling cryptocurrency transactions. As the industry evolves, the company will continue to grow.
The cloud computing platform of Google has begun developing a blockchain division as part of its efforts to diversify revenue sources. Establishing this division demonstrates the company’s intent to be a major player in the cryptocurrency ecosystem. The technology of the blockchain has become an integral part of the digital economy.
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Author
Chris Munch is a professional cryptocurrency and blockchain writer with a background in software businesses, and has been involved in marketing within the cryptocurrency space. With a passion for innovation, Chris brings a unique and insightful perspective to the world of crypto and blockchain. Chris has a deep understanding of the economic, psychological, marketing and financial forces that drive the crypto market, and has made a number of accurate calls of major shifts in market trends. He is constantly researching and studying the latest trends and technologies, ensuring that he is always up-to-date on the latest developments in the industry. Chris’ writing is characterized by his ability to explain complex concepts in a clear and concise manner, making it accessible to a wide audience of readers.
